College Papers

Events of resident on their attitude or perception

Events
are an important motivator of tourism, and figure prominently in the
development and marketing plans of most destinations (Getz, 2008). It’s become
an important factors which brings to the development of certain destination
especially the attraction places. Tourism industry are the key stakeholders in
bringing the event into the success and enhancement (Getz, 2008). Events have
other important roles to play, from community-building to urban renewal,
cultural development to fostering national identities tourism is not the only
partner or proponent (Getz, 2008). Based on the statement, the community is one
of the aspects or factors that can make event success and bring the benefit to
the community in the economic growth. Event create a links between people and
groups within the community and the community with the world (Getz, 1989).

According
to Nunkoo and Gursoy (2012) support is behavioral intent stems from the promise
that “the act of resident on their attitude or perception towards tourism
impacts is through supporting or opposing tourism industry”. The other study
also give the similar definition which is support is the act of the local
resident which comes from their view, perception and attitudes toward the
tourism development.

We Will Write a Custom Essay Specifically
For You For Only $13.90/page!


order now

Previous
study suggested that the success of any form of tourism development relies
heavily on the support from local residents (Gursoy, Chiarelli, & Nunkoo, 2017; Nunkoo, 2011;
Nunkoo & So, 2016).  The event services aims is to provide the good
experience that the visitors and spectators will not get unless they are
involved in the events.  The feeling of
dissatisfaction of local resident can give negative perceptions on the
residents.  Thus, It is very important to
understands the local resident perception towards any form of event development
as its will cause to local resident support towards the event (Gursoy et al., 2017).

Past
study considered residents’ perceptions of organizing mega-events in their
communities and the factors which will affect their support using the social
exchange theory (SET) (Gursoy & Kendall, 2006; Prayag et al., 2013). This
study listed a number of  elements which
is perceptions of costs and benefits, community concerns, community
attachments, and environmental concerns as the important factors that need to
use to determined residents’ support and attitudes which is an important
component of SET (Nunkoo & Gursoy, 2016; Nunkoo & Ramkissoon, 2011) has
been rarely considered by existing research.

SET
has been define as “a general sociological theory concerned with understanding
the exchange of resources between individuals and groups in an interaction
situation.” (Nunkoo, 2011). The study have
mostly used SET in to determine the exchange relationship between local communities
and the tourism industry in order to understand how such relationships
contribute to residents’ reactions to tourism development. The effect from the
exchange is recognized as residents’ perceptions of the positive and negative
impacts of tourism which influence the way of  resident react to the tourism development (Nunkoo & So, 2016).

This
study will examine the local resident support toward LIMA event in Langkawi.
There is a several of event which has been organized to improve the image of
the Langkawi to attract the tourist and one of the recognized event is Langkawi
International Maritime and Aerospace Exhibition (LIMA) on a bi-annual basis.
LIMA event can be considered as the international event which increased the
domestic and international tourist arrivals (Salleh et al., 2014).

LIMA
give an impact to the local resident. This event has bring the number of both
domestic and international tourist arrivals to Langkawi. As a result of this,
it’s bring into the economic, social, culture and environmental impact in
tourism industry. The contributions of the local communities is important to sustain
the growth and the developments of the industry (Salleh et al., 2014). Thus, the
impact has bring into the perception of the local resident toward the event
either the positive perception or negative perception.

As
mentioned above, studies using SET test the relationships between positive and negative
impacts and support (Nunkoo & Ramkissoon, 2011), suggesting that “positive
attitudes to tourism will leads to higher levels of support for the industry,
while negative attitudes lead to lower support” (Pappas, 2016). This explains
the importance for investors and organizers of considering the locals’
perspectives and also involving them in decision making through community
participation processes. This study will examine the positive and negative
perception towards the event impact. While the demographic factors will explain
the perception and level of support by, because the different demographic
factors such as the age and gender leads to different perception. This study
also will examine the effect of local resident knowledge towards the event and
their level of dependence towards the events.

As
a result this study will examine the negative and positive perception of the
local resident towards the local event impacts which is LIMA. In addition this
study will look into the perception of local resident based on the demographic
factors of the local resident, their subsequent support for the event, their
knowledge about the event and level of dependence towards events and how those
variable affect their support.