College Papers

Site pictures and rich content along with natural

Site overview

The
National Geographic website contains articles on geography, natural science,
history and culture across the globe. The website is as an excellent source of
spectacular photographs. The website is active in promoting environmental and
historical conservation, with articles related to world culture and history. The
website showcases daily trending news within the natural science realm.

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Key Emotional and Psychological
Factors:

a.       Golden
Ratio

The logo of the website is simple
but yet very appealing. The length and width of the square have a ratio of
1.61, which is the golden ratio. Basing their logo on the golden rectangle is
quite fitting for the organization which has motto of “inspiring people to care
about the planet”. National Geographic has also based their website’s layout on
the golden ratio, which makes it very clean, easy-to read and a well-organized
website with all the pictures and content

b.      Visual
and cognitive contrast

The website that has a beautiful
visual contrast of high quality pictures and rich content along with natural
sense of order, balance and hierarchy.  The
primary colors of National Geographic website are black, yellow and white and
these colors contrast well with each other. The website uses high quality
photos and videos paired with detailed documents from all over the world to
educate the users while they enjoy what they are viewing. The website allows users
to fully experience what these explorers/scientists do on a daily basis and
emotionally connect with them. The visual content on this website stands out
the most. National Geographic reinforces their brand values of combining travel
and education with incredible visual storytelling

c.       Exclusivity:

The website targets a wide variety
of audiences, such as photographers, children, scientists, environmentalists,
travelers, explorers, etc. The website is focused towards mature, creative, and
curious people who are keen about the nature and environment news. The website
also focuses on younger children to become interested in very complex ideas at
an easier level than someone much more intellectually developed by using a page
devoted to kids learning. Therefore, the website has a target audience of
anyone that is willing to expand their knowledge.

d.      Attention:

The website is extremely
user-friendly. Everything is organized very well. It has multiple navigational
menus with even more sub-menus under each of these menus. The website allows
users to easily access articles about: animals, environments, cultures, history
and much more by a search tab. The website has links to all of National
Geographic’s publications – in print, online and on television. The homepage
has a slideshow of featured popular stories, a photo of the day and a featured
video. There are multiple photos attached to every story, including links to
other stories and the occasional quiz. Most of their articles include videos
and photo slideshows.

 

 

 

 Site overview

The
National Geographic website contains articles on geography, natural science,
history and culture across the globe. The website is as an excellent source of
spectacular photographs. The website is active in promoting environmental and
historical conservation, with articles related to world culture and history. The
website showcases daily trending news within the natural science realm.

 

Key Emotional and Psychological
Factors:

a.       Golden
Ratio

The logo of the website is simple
but yet very appealing. The length and width of the square have a ratio of
1.61, which is the golden ratio. Basing their logo on the golden rectangle is
quite fitting for the organization which has motto of “inspiring people to care
about the planet”. National Geographic has also based their website’s layout on
the golden ratio, which makes it very clean, easy-to read and a well-organized
website with all the pictures and content

b.      Visual
and cognitive contrast

The website that has a beautiful
visual contrast of high quality pictures and rich content along with natural
sense of order, balance and hierarchy.  The
primary colors of National Geographic website are black, yellow and white and
these colors contrast well with each other. The website uses high quality
photos and videos paired with detailed documents from all over the world to
educate the users while they enjoy what they are viewing. The website allows users
to fully experience what these explorers/scientists do on a daily basis and
emotionally connect with them. The visual content on this website stands out
the most. National Geographic reinforces their brand values of combining travel
and education with incredible visual storytelling

c.       Exclusivity:

The website targets a wide variety
of audiences, such as photographers, children, scientists, environmentalists,
travelers, explorers, etc. The website is focused towards mature, creative, and
curious people who are keen about the nature and environment news. The website
also focuses on younger children to become interested in very complex ideas at
an easier level than someone much more intellectually developed by using a page
devoted to kids learning. Therefore, the website has a target audience of
anyone that is willing to expand their knowledge.

d.      Attention:

The website is extremely
user-friendly. Everything is organized very well. It has multiple navigational
menus with even more sub-menus under each of these menus. The website allows
users to easily access articles about: animals, environments, cultures, history
and much more by a search tab. The website has links to all of National
Geographic’s publications – in print, online and on television. The homepage
has a slideshow of featured popular stories, a photo of the day and a featured
video. There are multiple photos attached to every story, including links to
other stories and the occasional quiz. Most of their articles include videos
and photo slideshows.