College Papers

“The acquire those bags such as from Victoria

“The Birkin Croco – with a starting retail price of more
than €20,000 (£14,700) – and its cousin, the Kelly, named after actress Grace
Kelly, is among the most sought-after luxury goods in the world.” (Chrisafis,
2015).
The extract was taken from the journal “The Guardian” and emphasizes on the
idea that Hermes brand has lately been in high demand. However, Hermes has also
issues that it needs to face when operating as an organization.

Hermes has encountered various problems such as the issue
that involve the origin of its product. The Birkin Croco bag was quite in the
spotlight since it comes in all types of materials. It was hand-made with
leather from a crocodile skin to an ostrich skin as well. The demand for the
product kept on increasing that it create a waiting list for the celebrities to
acquire those bags such as from Victoria Beckham to the Kardashians.

Animal cruelty is divided into two categories involving a deliberate
cruelty or neglect. The term “deliberate cruelty” refers to beating, shooting
or stabbing the animals while neglecting to involve not giving those animals
food or water, shelter as well as vet care. Moreover, Peter Singer who is an
Australian moral philosopher, as well as a professor in Princeton and the University
of Melbourne has carried out a utilitarianism piece that involves the concept
of ethics. One of his book named “The Animal
Liberation Movement.
Nottingham, 1985.” could be taken as an example that outline how it was
truly cruel to torture those living things. Therefore, the issues that were
discovered in the Hermes organization was animal cruelty that was performed in
the production of the Birkin Croco bags.

The “Hermes Vert Fonce Crocodile Birkin 40PHW” was one out
of many of the Birkin Croco bag. It was made purely from the skin of a
crocodile. Thus, it was found that Hermes has operated its business through
animal cruelty since the crocodile was cruelly tortured and killed in order to
gain its skins. A single Hermes Birkin will take skin from the bellies of about
three to four crocodiles. The Hermes suppliers come from a farm that runs in
Texas and Zimbabwe. Through PETA, the process-making of the bag was revealed where
crocodiles were raised and killed for its well-known Hermes luxury.

The farm in Texas has alligators that were kept away from
sunshine, fresh air, and clean water instead the crocodile was kept in a
foul-smelling water in dank and dark sheds. Moreover, “A worker cut into the
necks of more than 500 conscious alligators as they struggled to escape. Some
were flailing and kicking for minutes after workers tried to kill them.” (PETA, 2017). The workers stab
knifes into the backs of the conscious animals and were further thrown into a
blood-filled ice tank and let it suffer. The PETA Mimi Bekhechi claims that
“People pay thousands of pounds for such accessories, but the reptiles on these
cruel and disgusting factory farms are paying the real price”. In addition,
Peter singer piece has shown that “The question of when it is wrong to kill
(painlessly) an animal is one to which we need give no precise answer. As long
as we remember that we should give the same respect to the lives of animals as
we give to the lives of those human beings at a similar mental level we shall
not go far wrong.”

Moreover, the farm in Zimbabwe, the Padenga has also acted
on killing the reptiles in the cruelest way since the alligators were seen in
cramped concrete pits and are slaughtered at a very young age of three years
old when in the wild, these animals can live to be up to 80 years old. Therefore,
those belly skins are sent to the Hermes-tannery where Birkin Croco handbags
are created and can cost about $50,000 or more.

Furthermore, Hermes does not only produces handbags and
watch-bands that involves crocodile skin. It also manufactured handbags that
are made up of ostrich skins. One of the many is known as “Hermes Marron Fonce
Birkin Ostrich bag”. PETA revealed that Hermes supplier is linked with the
world largest ostrich-slaughter companies. Through the videos provided by PETA,
workers forcefully push and manhandled the ostrich onto the kill floor with
lots of them slipped and fell into the stun box.  Those ostriches was then electrically shocked
on the head and the workers began to cut their throats while knifes were stuck
into its chests to let the ostrich bleed-out. Throughout the process, most of
the ostriches who are next in line have to see their members being killed.
Peter singer highlight the thinking of an animal liberationist that “They do
not, however, think that how appealing an animal is to us has anything to do
with the wrongness of making it suffer. Instead, they look to the severity of
the suffering, and the numbers of animals involved.”

Hermes issues do not stay only on the origin of its
products, instead, it creates an effect that deals with its customers involving
the celebrities. Since the invention of the Hermes Birkin bag was previously
created unexpectedly with the help of an actor and singer, Jane Birkin.
Therefore, when the issue of the origin was revealed where the crocodiles were
cruelly skinned and tortured alive, Jane Birkin demand her name to be removed
from the Hermes well-known bag “The Birkin Croco”. Furthermore, Hermes
reconcile and respond by confirming that there is indeed an irregular activity
in the slaughter process at its farm in Texas and will break off its relations
if it continues its unethical act.